Gore launches the "We" campaign

Via Progress Ohio

The We campaign is a nationwide effort to engage and mobilize the American people to come together and call for solutions to climate change.

The campaign is an unprecedented commercial‐scale, mainstream mobilization effort designed to bring public opinion past the tipping point and convince elected leaders to take bold action.

This three‐year effort will combine the best practices of successful commercial marketing and issueadvocacy efforts.

It supplements and supports the ongoing work of other organizations but is unique in its scale and breadth.

Oh, and Joseph at Plunderbund reminds us that today is Al Gore's 60th birthday.

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