Douglas Adams on "many to many" communication

This is a fairly lengthy excerpt from a speech by Douglas Adams, but I don't think I can leave any out and give a complete enough picture. It's something I've been thinking about lately, and thought it would be a good thing to share, especially as we try to figure out how to "be the media" rather than being content to let the media talk at us and define reality for us. (Emphases mine.)

Traditionally, we have a bunch of different ways in which we communicate with each other. One way is one-to-one; we talk to each other, have a conversation. Another is one-to-many, which I'm doing at the moment, or someone could stand up and sing a song, or announce we've got to go to war. Then we have many-to-one communication; we have a pretty patchy, clunky, not-really-working version we call democracy, but in a more primitive state I would stand up and say, 'OK, we're going to go to war' and some may shout back 'No we're not!'—and then we have many-to-many communication in the argument that breaks out afterwards!

In this century (and the previous century) we modelled one-to-one communications in the telephone, which I assume we are all familiar with. We have one-to-many communication—boy do we have an awful lot of that; broadcasting, publishing, journalism, etc.—we get information poured at us from all over the place and it's completely indiscriminate as to where it might land. It's curious, but we don't have to go very far back in our history until we find that all the information that reached us was relevant to us and therefore anything that happened, any news, whether it was about something that's actually happened to us, in the next house, or in the next village, within the boundary or within our horizon, it happened in our world and if we reacted to it the world reacted back. It was all relevant to us, so for example, if somebody had a terrible accident we could crowd round and really help.

Nowadays, because of the plethora of one-to-many communication we have, if a plane crashes in India we may get terribly anxious about it but our anxiety doesn't have any impact. We're not very well able to distinguish between a terrible emergency that's happened to somebody a world away and something that's happened to someone round the corner. We can't really distinguish between them any more, which is why we get terribly upset by something that has happened to somebody in a soap opera that comes out of Hollywood and maybe less concerned when it's happened to our sister. We've all become twisted and disconnected and it's not surprising that we feel very stressed and alienated in the world because the world impacts on us but we don't impact the world. Then there's many-to-one; we have that, but not very well yet and there's not much of it about. Essentially, our democratic systems are a model of that and though they're not very good, they will improve dramatically.

But the fourth, the many-to-many, we didn't have at all before the coming of the Internet, which, of course, runs on fibre-optics. It's communication between us that forms the fourth age of sand. Take what I said earlier about the world not reacting to us when we react to it; I remember the first moment, a few years ago, at which I began to take the Internet seriously. It was a very, very silly thing. There was a guy, a computer research student at Carnegie Mellon, who liked to drink Dr Pepper Light. There was a drinks machine a couple of storeys away from him, where he used to regularly go and get his Dr Pepper, but the machine was often out of stock, so he had quite a few wasted journeys.

Eventually he figured out, 'Hang on, there's a chip in there and I'm on a computer and there's a network running around the building, so why don't I just put the drinks machine on the network, then I can poll it from my terminal whenever I want and tell if I'm going to have a wasted journey or not?' So he connected the machine to the local network, but the local net was part of the Internet—so suddenly anyone in the world could see what was happening with this drinks machine.

Now that may not be vital information but it turned out to be curiously fascinating; everyone started to know what was happening with the drinks machine. It began to develop, because in the chip in the machine didn't just say, 'The slot which has Dr Pepper Light is empty' but had all sorts of information; it said, 'There are 7 Cokes and 3 Diet Cokes, the temperature they are stored at is this and the last time they were loaded was that'. There was a lot of information in there, and there was one really fabulous piece of information: it turned out that if someone had put their 50 cents in and not pressed the button, i.e. if the machine was pregnant, then you could, from your computer terminal wherever you were in the world, log on to the drinks machine and drop that can! Somebody could be walking down the corridor when suddenly, 'bang!' — there was a Coca-Cola can! What caused that? — well obviously somebody 5,000 miles away!

Now that was a very, very silly, but fascinating, story and what it said to me was that this was the first time that we could reach back into the world. It may not be terribly important that from 5,000 miles away you can reach into a University corridor and drop a Coca-Cola can but it's the first shot in the war of bringing to us a whole new way of communicating.

Click here for the full speech, which was given by Douglas Adams in 1998.

By the way, I've crossposted my thoughts about Hillary and the media at Daily Kos, Booman Tribune, My Left Wing, and ePluribus Media, in case anyone would like to check out some of the responses.

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